Last Updated: July 2026

1. Introduction

This Privacy Policy describes how ILANÉE B.V. ("ILANÉE", "we", "us", or "our") collects, uses, discloses, stores, and protects your personal information when you visit, use, or make a purchase from www.ilanee.com (the "Site"), communicate with us, subscribe to our marketing communications, create an account, submit a return request, or otherwise interact with our services (collectively, the "Services").

For the purposes of this Privacy Policy, "you" and "your" refer to any user of our Services, including customers, website visitors, and other individuals whose information we collect.

By using our Services, you acknowledge that you have read and understood this Privacy Policy.

2. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices, operational requirements, legal obligations, or regulatory developments. Any updates will be published on this page together with the revised "Last Updated" date. Your continued use of the Services following such updates constitutes acceptance of the revised Privacy Policy.

3. Personal information we collect

The personal information we collect depends on how you interact with our Services. Information you provide directly to us may include:

• Full name
• Email address
• Telephone number
• Billing address
• Shipping address
• Account login details
• Order and purchase history
• Customer service communications
• Product reviews and feedback
• Return and exchange requests
• Marketing preferences

Payment information is processed securely by our payment service providers. We do not store full credit card details on our servers.

4. Information collected automatically

When you visit our Site, we may automatically collect certain information about your device and browsing activity, including:

• IP address
• Browser type and version
• Device information
• Operating system
• Time zone settings
• Referral URLs
• Pages visited
• Time spent on pages
• Products viewed
• Shopping cart activity
• Purchase activity

We collect this information through cookies, pixels, analytics tools, and similar technologies.

5. Information received from third parties

We may receive information about you from trusted third parties, including our e-commerce platform, payment processors, shipping and logistics providers, marketing platforms, analytics providers, fraud prevention providers, and social media platforms. Any information obtained from third parties will be treated in accordance with this Privacy Policy.

6. How we use your information

We may use your personal information to:

Fulfil orders: process payments, confirm orders, ship products, provide order updates, manage returns and exchanges, and provide customer support.

Account management: create and manage customer accounts, authenticate account access, and maintain account security.

Communication: respond to enquiries, provide support, send service-related notifications, and notify you regarding purchases and returns.

Marketing: send newsletters, provide promotional offers, personalise advertising, and measure campaign effectiveness.

Analytics and improvement: improve website performance, analyse customer behaviour, enhance user experience, and develop new products and services.

Fraud prevention and security: verify transactions, detect fraud, prevent abuse of our Services, and protect our customers and business.

Legal compliance: comply with legal obligations, respond to lawful requests, and enforce our policies and agreements.

7. Legal basis for processing (EEA and UK users)

Where required under applicable data protection laws, we process personal information based on one or more of the following legal grounds: performance of a contract, compliance with legal obligations, our legitimate business interests, and your consent.

Examples include processing orders to fulfil purchases, retaining accounting records for tax purposes, preventing fraud and maintaining security, and sending marketing communications where permitted.

8. Cookies and tracking technologies

We use cookies, pixels, tags, web beacons, and similar technologies to operate and improve our Services. These technologies help us remember your preferences, keep you logged in, analyse website performance, understand customer behaviour, personalise advertising, and measure marketing effectiveness.

We may use services provided by Shopify, Google Analytics, Meta (Facebook and Instagram), Klaviyo, and other advertising and analytics partners. Depending on your location, you may be asked to consent to certain cookies before they are activated. You can also control cookie settings through your browser preferences.

9. Marketing communications

If you subscribe to our newsletter, create an account, begin the checkout process, make a purchase, or otherwise interact with our Services, we may send you marketing and transactional communications. These may include:

• Newsletters and brand updates
• New product launches and restocks
• Exclusive offers and promotions
• Product recommendations
• Back-in-stock and price drop notifications
• Review requests and wishlist reminders
• Abandoned cart, checkout, and browse reminders
• Order confirmations
• Shipping and delivery updates
• Return and exchange updates
• Customer service communications

We may use your browsing activity, purchase history, interactions with emails, and activity on our website to personalise communications and marketing content.

You may unsubscribe from marketing emails at any time by clicking the unsubscribe link included in our emails. Transactional communications relating to purchases, returns, customer support, or account activity may still be sent even if you opt out of marketing communications.

10. How we share personal information

We may share personal information with trusted third parties when necessary to provide our Services. These may include:

• E-commerce platform: Shopify
• Payment processors: our approved payment providers, including Shopify Payments and PayPal
• Shipping and logistics: Sendcloud, our shipping platform, and the delivery carriers arranged through it
• Marketing and analytics providers: Klaviyo, Meta, and Google
• Professional advisors: accountants, legal advisors, and auditors
• Authorities: government agencies, regulatory authorities, and law enforcement, where legally required

We do not sell your personal information.

11. International data transfers

Because we operate internationally, your personal information may be transferred to and processed in countries outside your country of residence. Where required by law, we implement appropriate safeguards to protect transferred personal information, including Standard Contractual Clauses approved by the European Commission or equivalent legal mechanisms.

12. Data retention

We retain personal information only for as long as necessary to fulfil orders, provide our Services, maintain business records, comply with legal obligations, resolve disputes, and enforce agreements. Order and transaction records may be retained for longer periods where required by accounting, tax, or legal requirements, currently up to seven years under Dutch law.

13. Security

We implement appropriate technical and organisational measures to protect personal information against unauthorised access, loss, misuse, disclosure, alteration, or destruction. While we strive to protect your information, no system can guarantee absolute security.

14. Your rights

Depending on your location, you may have rights regarding your personal information, including the right to access, correct, delete, or port your data, to object to or restrict processing, to withdraw consent, and to lodge a complaint.

To exercise any of these rights, please contact us using the details below. We may request information necessary to verify your identity before responding to your request.

15. Children's privacy

Our Services are not directed toward children, and we do not knowingly collect personal information from individuals under the age of 16. If you believe that a child has provided personal information to us, please contact us and we will take appropriate steps to remove it.

16. Third-party websites

Our Site may contain links to third-party websites, services, or applications. We are not responsible for the privacy practices, security, or content of third-party websites, and we encourage you to review their privacy policies before providing personal information.

17. Complaints

If you have concerns regarding our handling of your personal information, please contact us first so that we may attempt to resolve the issue. You also have the right to lodge a complaint with your local data protection authority. In the Netherlands, this is the Autoriteit Persoonsgegevens.

18. Contact and data controller

For the purposes of applicable data protection laws, ILANÉE B.V. is the data controller responsible for the collection, use, storage, and protection of your personal information as described in this Privacy Policy.

If you have questions regarding this Privacy Policy, our privacy practices, or your personal information, please contact:

ILANÉE B.V.
Rubberstraat 2, 1411 AL Naarden, The Netherlands
Email: support@ilanee.com
CoC (KvK): 42039509