Last Updated: June 2026

This Privacy Policy describes how ILANÉE B.V. ("ILANÉE", "we", "us", or "our") collects, uses, discloses, stores, and protects your personal information when you visit, use, or make a purchase from www.ilanee.com (the "Site"), communicate with us, subscribe to our marketing communications, create an account, submit a return request, or otherwise interact with our services (collectively, the "Services").

For the purposes of this Privacy Policy, "you" and "your" refer to any user of our Services, including customers, website visitors, and other individuals whose information we collect.

By using our Services, you acknowledge that you have read and understood this Privacy Policy.

2. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes to our practices, operational requirements, legal obligations, or regulatory developments.

Any updates will be published on this page together with the revised "Last Updated" date. Your continued use of the Services following such updates constitutes acceptance of the revised Privacy Policy.

2. PERSONAL INFORMATION WE COLLECT

The personal information we collect depends on how you interact with our Services.

Information you provide directly to us may include:

• Full name
• Email address
• Telephone number
• Billing address
• Shipping address
• Account login details
• Order and purchase history
• Customer service communications
• Product reviews and feedback
• Return and exchange requests
• Marketing preferences

Payment information is processed securely by our payment service providers. We do not store full credit card details on our servers.

3. INFORMATION COLLECTED AUTOMATICALLY

When you visit our Site, we may automatically collect certain information about your device and browsing activity, including:

• IP address
• Browser type and version
• Device information
• Operating system
• Time zone settings
• Referral URLs
• Pages visited
• Time spent on pages
• Products viewed
• Shopping cart activity
• Purchase activity

We collect this information through cookies, pixels, analytics tools, and similar technologies.

4. INFORMATION RECEIVED FROM THIRD PARTIES

We may receive information about you from trusted third parties including:

• Shopify
• Payment processors
• Shipping carriers and logistics providers
• Marketing platforms
• Analytics providers
• Fraud prevention providers
• Social media platforms

Any information obtained from third parties will be treated in accordance with this Privacy Policy.

5. HOW WE USE YOUR INFORMATION

We may use your personal information to:

Fulfill Orders

• Process payments
• Confirm orders
• Ship products
• Provide order updates
• Manage returns and exchanges
• Provide customer support

Account Management

• Create and manage customer accounts
• Authenticate account access
• Maintain account security

Communication

• Respond to inquiries
• Provide support
• Send service-related notifications
• Notify you regarding purchases and returns

Marketing

• Send newsletters
• Provide promotional offers
• Personalize advertising
• Measure campaign effectiveness

Analytics and Improvement

• Improve website performance
• Analyze customer behavior
• Enhance user experience
• Develop new products and services

Fraud Prevention and Security

• Verify transactions
• Detect fraud
• Prevent abuse of our Services
• Protect our customers and business

Legal Compliance

• Comply with legal obligations
• Respond to lawful requests
• Enforce our policies and agreements

6. LEGAL BASIS FOR PROCESSING (EEA AND UK USERS)

Where required under applicable data protection laws, we process personal information based on one or more of the following legal grounds:

• Performance of a contract
• Compliance with legal obligations
• Legitimate business interests
• Your consent

Examples include:

• Processing orders to fulfill purchases
• Retaining accounting records for tax purposes
• Preventing fraud and maintaining security
• Sending marketing communications where permitted

7. COOKIES AND TRACKING TECHNOLOGIES

We use cookies, pixels, tags, web beacons, and similar technologies to operate and improve our Services.

These technologies help us:

• Remember your preferences
• Keep you logged in
• Analyze website performance
• Understand customer behavior
• Personalize advertising
• Measure marketing effectiveness

We may use services provided by:

• Shopify
• Google Analytics
• Meta (Facebook and Instagram)
• Klaviyo
• TikTok
• Pinterest
• Other advertising and analytics partners

Depending on your location, you may be asked to consent to certain cookies before they are activated.

You can control cookie settings through your browser preferences.

8. MARKETING COMMUNICATIONS

If you subscribe to our newsletter, create an account, begin the checkout process, make a purchase, or otherwise interact with our Services, we may send you marketing and transactional communications.

These communications may include:

• Newsletters and brand updates
• New product launches and restocks
• Exclusive offers and promotions
• Product recommendations
• Back-in-stock notifications
• Price drop notifications
• Review requests
• Wishlist reminders
• Abandoned cart reminders
• Abandoned checkout reminders
• Browse abandonment reminders
• Order confirmations
• Shipping and delivery updates
• Return and exchange updates
• Customer service communications

We may use your browsing activity, purchase history, interactions with emails, and activity on our website to personalize communications and marketing content.

You may unsubscribe from marketing emails at any time by clicking the unsubscribe link included in our emails. Transactional communications relating to purchases, returns, customer support, or account activity may still be sent even if you opt out of marketing communications.

9. HOW WE SHARE PERSONAL INFORMATION

We may share personal information with trusted third parties when necessary to provide our Services.

These may include:

E-commerce Platform

• Shopify

Payment Processors

• Shopify Payments
• PayPal
• Klarna
• Other approved payment providers

Shipping and Logistics Providers

• DHL
• DHL Express
• FedEx
• UPS
• Sendcloud
• Other logistics partners

Marketing and Analytics Providers

• Klaviyo
• Meta
• Google
• TikTok
• Pinterest

Professional Advisors

• Accountants
• Legal advisors
• Auditors

Authorities

• Government agencies
• Regulatory authorities
• Law enforcement agencies when legally required

We do not sell your personal information.

10. INTERNATIONAL DATA TRANSFERS

Because we operate internationally, your personal information may be transferred to and processed in countries outside your country of residence.

Where required by law, we implement appropriate safeguards to protect transferred personal information, including Standard Contractual Clauses approved by the European Commission or equivalent legal mechanisms.

11. DATA RETENTION

We retain personal information only for as long as necessary to:

• Fulfill orders
• Provide Services
• Maintain business records
• Comply with legal obligations
• Resolve disputes
• Enforce agreements

Order and transaction records may be retained for longer periods where required by accounting, tax, or legal requirements.

12. SECURITY

We implement appropriate technical and organizational measures to protect personal information against unauthorized access, loss, misuse, disclosure, alteration, or destruction.

While we strive to protect your information, no system can guarantee absolute security.

13. YOUR RIGHTS

Depending on your location, you may have rights regarding your personal information, including:

• Right to access
• Right to correction
• Right to deletion
• Right to portability
• Right to object to processing
• Right to restrict processing
• Right to withdraw consent
• Right to lodge a complaint

To exercise any of these rights, please contact us using the details provided below.

We may request information necessary to verify your identity before responding to your request.

14. CHILDREN'S PRIVACY

Our Services are not directed toward children and we do not knowingly collect personal information from individuals under the age of 16.

If you believe that a child has provided personal information to us, please contact us and we will take appropriate steps to remove such information.

15. THIRD-PARTY WEBSITES

Our Site may contain links to third-party websites, services, or applications.

We are not responsible for the privacy practices, security, or content of third-party websites. We encourage you to review their privacy policies before providing personal information.

16. COMPLAINTS

If you have concerns regarding our handling of your personal information, please contact us first so that we may attempt to resolve the issue.

You may also have the right to lodge a complaint with your local data protection authority.

17. CONTACT

If you have questions regarding this Privacy Policy, our privacy practices, or your personal information, please contact:

ILANÉE B.V.

Email: info@ilanee.com

The Netherlands

18. DATA CONTROLLER

For the purposes of applicable data protection laws, ILANÉE B.V. is the data controller responsible for the collection, use, storage, and protection of your personal information as described in this Privacy Policy.